Creative Cloud

Creative Cloud is the creative hub for applications, content stored in the cloud, and access to services in the Adobe ecosystem. Creatives can access and manage their cloud documents, assets, and files as well as find free curated content. Creative Cloud manages installations of applications, plugins, and resources for creative work. Creative Cloud is available as a desktop application on OS X and Windows as well as for mobile devices both Android and iOS. Additionally Creative Cloud can be accessed on the web.

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Case Study

Product

Creative Cloud

Feature

Teams and Team Libraries

Persona

Creatives who need to collaborate in a team environment using shared resources.

My Role

As key driver for the Creative Cloud Libraries product team, I oversaw development of the central Libraries experience as well as a dedicated team environment for shared resources. I worked with product designers, partners, and stakeholders across product teams to gain alignment on a cross-platform, cross-product vision. I managed separate phases including user research, requirements development, design iterations, execution of MVP and later refinement releases.

Vision

The driving vision was to create a collaborative hub for creative teams to manage and use their shared creative content. This would be the central organization platform for several stages of the design process. Phases include initial resource gathering, ideation, creation, and feedback cycles for all collaborators and stakeholders. This creative hub required implementation on all surfaces as well as deep integration and touchpoints in flagship apps to enable seamless creative capabilities.

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Early designs for team libraries

Evolution

Designs for Teams

The first phase was to build organizationally shared collaborative content that could be easily managed. Team Libraries launched for Creative Cloud for Teams and Creative Cloud for Enterprise subscribers in 2020. Building the creative team environment was the next step, along with providing team libraries for individual subscribers. Key features identified for MVP were based on user testing feedback and other factors. Follow up feature delivery prioritized building out the team experience to maximize seamless collaboration.

Outcome

Teams and Spaces for Creative Cloud are in private beta, expected to ship in 2022.

Press

Adobe is adding a collaborative mood board to Creative Cloud -The Verge

Adobe Looks to Collaboration, the Metaverse and NFTs For Growth -Bloomberg

Adobe sees NFTs and the metaverse as opportunities for collaboration and growth -Fortune

Adobe Takes Photoshop and Illustrator to the Browser -Hypebeast

Adobe continues its AI push in Creative Cloud -TechCrunch

Adobe MAX 2021 conference rolls out new features to enhance creativity for customers -IT World Canada

ADOBE PHOTOSHOP AND ILLUSTRATOR ARE FINALLY COMING TO THE WEB, BUT IT’S NOT WHAT YOU THINK -Chrome Unboxed

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Learnings

The collaborative nature of building the creative hub involving diverse product teams meant that keeping in alignment and tight communication was essential, especially as many teams were cross-geo.
How to prioritize multiple types of feedback and (sometimes competing) design patterns to align on the right solution for a tool that spans multiple user personas and scenarios.
Managing high internal expectations and multiple stakeholders with diverse opinions.
The delicate balance of integrating feedback from high touch executive partners while also protecting agreed on timelines and deliverables with internal stakeholders, especially for upstream dependencies.